Beyond Just Gaming: Playfulness as a Design Driver for Mobile Applications

Friday, 18 December | 5:30 AM - 7:15 AM | Level 1 - Main Hall

Games are fun! People play and are drawn to games, because they are intrinsically motivating. The activity of playing is rewarding in itself. 

This Special Session focuses on how game structure influences design of other kinds of applications and services. Including playful features that elicit feelings such as fellowship, nurture, and challenge, increases users' motivation to try out new features and enhances overall product satisfaction. These features should be based on knowledge of the psychological foundations of playful behavior, which explain, at least in part, why certain things are more fun to do than others.

Juss Holopainen
Nokia Research Center